Everyday vitamins not exciting to you? Well, sports nutrition products might be the zinger that piques your interest! Let’s get to the facts. By the end of 2019, the global sports nutrition market is expected to hit $37.7 billion, and is expected to reach a compound annual growth rate of 9.0% over the measured period 2013-2019 (digitaljournal). Makers Nutrition services countless clients creating sports supplement products—ranging from powders to capsules—and our clients have been thrilled with the results. Below we address a few of the most common questions and concerns before jumping on the bandwagon of supplements.
Who would buy my product?
Bodybuilders, weightlifters, and athletes make up the majority of the population that purchases sports nutrition products. Though bodybuilders and athletes would be your major buyers, there is an increasing amount of young people choosing careers in sports who are demanding these products. Maybe the hipsters aren’t so bad after all? Over the past ten years, there has been a massive expansion of both national and international sports events, prompting market growth. The highest concentration of market growth does occur in developed countries, but due to their growing populations and lifestyle improvements, markets in developing countries are also expected to contribute a significant amount through 2019. Lifestyle and recreational users too are among the many purchasing sports nutrition products, buying quick snacks and/or meal replacements (digitaljournal).
By the end of 2019, the global sports nutrition market is expected to hit $37.7 billion, and is expected to reach a compound annual growth rate of 9.0% over the measured period 2013-2019
Diversity in choice
We can confidently say that our clients’ customers look for options. Sports Nutrition is a prime industry for product variety. Powders, beverages, bars, and of course supplements are on the table for production.
Consumers are most interested in sports powders, as they continue to come out on top in terms of launch activity, making up 49% of global launches in May 2016-17, and up to 58% of launches in the U.S. (nutritionaloutlook). Reclosable stand-up powder pouches have been gaining popularity, while easy and ready-to-use products are still in demand. Popular flavors include vanilla, chocolate, and strawberry; Singly-used blend flavors are lemon, orange, kiwi, mango, blueberry, and passion fruit. Coffee and coconut are ones to keep in mind as well. Particularly in America, more dessert-like flavors are gaining momentum.
Next to powder form, sports supplements have the highest number of product launches in America. They accounted for 15% of all U.S. sports nutrition launches, which is higher than the global average of approximately 12% (nutritionaloutlook).
People also look for sports drinks, though such launches are quite limited compared to those of other market sectors. Ready-to-drink sports drinks accounted for only 6.5% of U.S. sports nutrition launches in May 2016-17. In terms of supplements, capsules and tablets are popular, but gummy and chewable forms are catching up. Nearly 88% of sports bar launches in May 2016-17 were positioned on an “added protein,” “high in protein,” or source of protein” platform.
Now is the time to benefit from health consciousness trends. Non-GMO, organic, no artificial colors, sweeteners, or flavors, and gluten-free are all clean-label claims you could potentially make on your labels. Chances are those claims will prove themselves in revenue (nutritionaloutlook). Marketing is a very resourceful tool in the dietary supplement industry in general, but could be especially used to your advantage.
Around the globe
According to Nutritional Outlook, “the U.S. market accounted for 39% of global sports nutrition launches recorded by Innova Market Insights in May 2016-2017, which a very large market share for just one country.” Launch numbers have risen in other parts of the world, especially Europe, which has witnessed launch numbers more than double and now account for a 40% share of the global market (nutritionaloutlook). North America, Latin America, Eastern Europe, Western Europe, the Middle East, Africa, Asia-Pacific, and Japan are all areas of expected sports nutrition market growth (military-technologies). Germany, the U.K., and Italy are also on track to develop large markets in this segment (digitaljournal).
At this rate, sports nutrition products could easily become one of the most important contributors to the globe’s economy. Upfront, Makers Nutrition has several private label stock formulas to offer, including our pre- and post-workout powder blends, but we can work with any formula you prefer. So what do you say? Get off the bench and join the game!
Sources:
- http://www.nutritionaloutlook.com/sports-energy/powered-sports-nutrition%E2%80%99s-thriving-product-categories
- http://www.military-technologies.net/2017/11/08/nutrition-products-market-global-industry-trends-share-size-growth-opportunity-and-forecast-2017-2022/
- http://www.digitaljournal.com/pr/3552485