The demands of parenting during the busy school year can often be overwhelming, leaving parents feeling stressed and anxious. While there are various strategies to manage stress, the use of dietary supplements has gained popularity as a complementary approach. In recent years, new supplement ingredients have emerged, supported by research indicating their potential effectiveness in promoting calmness and stress management. Let’s dive in.
What is the market worth and why?
The stress supplement market is projected to be valued at over $756 million by 2028, expanding at a CAGR of 6.75%.
Market drivers
Here are some main factors driving the stress supplement market upward.
- Increasing stress levels: It may seem obvious, but in today’s fast-paced and demanding world, stress levels among individuals, including parents, are on the rise. As a result, people are turning to vitamins and supplements that may support their response to, and management of, stress. The pressures of work, parenting, and managing daily responsibilities contribute to feelings of unease and anxiety. This increased prevalence of stress creates a demand for safe, effective solutions, leading consumers to seek out products that help manage all that they juggle.
- Growing awareness and acceptance: There is a growing awareness and acceptance of mental health as essential components of overall wellness. People are becoming more proactive in managing their stress levels and seeking safe alternatives to support their mental and emotional well-being, not just the physical.
- Desire for natural and holistic solutions: Many consumers prefer natural and holistic approaches to managing their health, which is why there are so many more clean labels on the shelves featuring non-GMO, organic ingredients. Stress supplements being sought out comprise herbal extracts, vitamins, and minerals that are perceived as natural avenues to a better body-mind balance, as opposed to pharmaceutical options that could have negative effects.
- Convenience and accessibility: Stress supplements are widely available in various forms, such as capsules, powders, and gummies, making them convenient for consumption. These supplements can be easily incorporated into daily routines, allowing individuals to manage their stress levels consistently. The accessibility of supplements for stressthrough online platforms and brick-and-mortar stores also contributes to their market growth.
- Emphasis on self-care: The self-care movement has gained momentum in recent years. People are increasingly prioritizing their mental and emotional wellness, recognizing the importance of managing stress for overall health.
Custom formulated stress supplements
As stress continues to be a prevalent concern, the demand for stress supplements will certainly continue to grow. Here are some ingredients to consider when formulating the next go-to product for parents in need of relief.
Ashwagandha
Ashwagandha, an adaptogenic herb traditionally used in Ayurvedic medicine, has gained attention for its stress-reducing properties. Research suggests that ashwagandha can help regulate cortisol levels, a hormone associated with the body’s response to stress. A randomized, double-blind, placebo-controlled study demonstrated that individuals taking ashwagandha experienced significant reductions in stress levels and anxiety compared to the placebo group. Moreover, ashwagandha has been shown to enhance resilience to stress by promoting a sense of calmness and improving overall well-being.
Rhodiola rosa
Rhodiola rosea is another adaptogenic herb known for its stress-relieving agency. Studies indicate that rhodiola supplementation may help improve cognitive function and reduce symptoms of stress and fatigue. One study involving students showed that those taking rhodiola rosea experienced improved mental performance, less mental fatigue, and increased attention compared to the control group. Additionally, rhodiola has been associated with higher levels of dopamine and serotonin, neurotransmitters responsible for regulating mood and emotions.
L-theanine
L-theanine, an amino acid found in tea leaves, is known for its calming effects on the mind and body. Research has shown that L-theanine can promote relaxation while reducing stress and anxiety. It achieves this by increasing the production of alpha brain waves, which are linked to a state of relaxed alertness. In a randomized, placebo-controlled study, individuals who consumed L-theanine exhibited minimized stress responses and improved attention during demanding tasks. L-theanine has also been found to enhance sleep quality, further aiding in stress management.
Magnesium
Magnesium, an essential mineral involved in various bodily functions, has been connected to stress reduction and improved sleep quality. Magnesium plays an important role in modulating neurotransmitters that influence mood and stress responses, such as serotonin and gamma-aminobutyric acid (GABA). Studies have shown that magnesium supplements can help limit anxiety symptoms, improve sleep duration and quality, and promote relaxation. This mineral has been found to enhance resilience to stress by regulating the hypothalamic-pituitary-adrenal (HPA) axis, which controls the body’s stress response.
Omega-3 fatty acids
Omega-3 fatty acids, particularly eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), are essential fats known for their numerous health benefits, including mental well-being. Research suggests that omega-3 fatty acid supplementation can reduce symptoms of anxiety and depression. These fatty acids play a crucial role in the structure and function of brain cells and can help regulate neurotransmitter activity, thereby positively impacting mood and emotional stability. Studies have also shown that omega-3 supplementation can improve cognitive function as well as stress resilience.
The next step
Now that you know about the top ingredients used to support stress management, you may decide to have us show you what we are made of in the manufacturing, packaging, and delivering of premium products.
Private label stress supplements
If you are a newer brand that just wants to test the waters with a low MOQ, then Makers Nutrition is your ideal partner. We have several private label formulas for you to call your own. Ashwagandha Root Capsules, Ashwagandha with Vitamin D and Zinc Gummies, and passion fruit flavored Sleep Well Gummies are all options available to you and your soon-to-be customers. These private label supplements can help gain ground and boost sales, giving you the means to order custom supplements in the future.
Customer service excelled
Whether you choose to offer parents a supplemental aid in winding down at night, or preparing for a busy day ahead, our team will carry your business safely, from concept to fruition. We are among the very few supplement manufacturers that do not only provide manufacturing, packaging, and fulfillment services, but also take care of clients through and through. We treat your business as if we were on the other end. With over 30 years of experience, our Founder and CEO Jason Provenzano makes it top priority to ensure client satisfaction. We never leave you hanging, we never forget about you. Our team is committed to providing the services and support you need to exceed your goals and meet the needs of so many consumers looking for the right supplement for them.
Allow us to make your business dreams a reality by clicking here and requesting a quote now!