As we approach 2025, the dietary supplement industry continues to evolve, driven by new research, consumer demand, and advancements in ingredient sourcing. At Makers Nutrition, we recognize the importance of staying ahead of these trends to provide brands with the highest-quality products tailored to the unique needs of different demographics. Whether catering to children, women, men, or the elderly, the right ingredients can make all the difference in creating impactful supplements that resonate with today’s health-conscious consumers.
What is so exciting about vitamins and dietary supplements in the first place? Well, when you are working with a vitamin manufacturer as proficient as Makers Nutrition, you as a brand owner have all the options from which to choose. You are not limited like you are with some of the other manufacturers who claim to be the better partner. With them, you may have high MOQs and high pricing with only a couple of format options. When partnered with Makers Nutrition, you can personalize capsules, tablets, softgels, gummies, powders, liquids, and more! When crafting the next great multivitamin or electrolyte powder blend, you will need to know what will be hot on the market in the New Year.
Here’s a look at some of the key supplement ingredients projected to dominate in 2025, categorized by their target demographic:
Supplements for Kids’ Health
Parents increasingly seek supplements to bridge nutritional gaps and support their children’s growth, immunity, and cognitive development. The following ingredients will be in high demand in 2025:
- Choline
Research continues to highlight choline's critical role in brain development and cognitive function. As kids face demanding academic schedules, choline supplementation can support memory, learning, and focus. - Vitamin D3
Vitamin D remains vital for bone health and immunity. With reports indicating that many children still fall short on this essential nutrient, fortified gummies and liquid supplements featuring Vitamin D3 will remain a staple. - Probiotics
Gut health is increasingly recognized as a cornerstone of overall well-being. Child-specific probiotic strains like Lactobacillus rhamnosus and Bifidobacterium infantis support digestive health and immunity, making probiotics a popular choice for kids’ supplements in 2025. - Omega-3 Fatty Acids
With DHA and EPA crucial for brain and vision development, Omega-3 fatty acid supplements, especially in the form of palatable gummies or softgels, will remain a go-to for parents. - Plant-Based Iron
As plant-based diets gain traction, so does the need for bioavailable iron sources tailored to children. Ingredients like iron bisglycinate are gentle on the stomach and helpful in addressing deficiencies.
Supplements for Women’s Health
Women’s health continues to be a focal point for innovation, with supplements tailored to hormonal balance, fertility, and overall wellness taking center stage.
- Myo-Inositol and D-Chiro-Inositol
Known for their role in supporting hormonal health, these ingredients are particularly popular among women with polycystic ovary syndrome (PCOS). Their ability to regulate insulin levels and improve ovarian function makes them highly sought after in 2025. - Collagen Peptides
Collagen remains a favorite among women seeking to maintain healthy skin, hair, nails, and joints. Enhanced formulations that include vitamin C and hyaluronic acid further boost their agency. - Magnesium Glycinate
This form of magnesium supports relaxation, reduces stress, and alleviates symptoms of PMS. It is gentle on the stomach and bioavailable, making it a preferred choice for women’s health products. - Ashwagandha
A leader in adaptogenic herbs, ashwagandha helps women manage stress, improve energy levels, and enhance hormonal balance. Its versatility ensures it will remain popular in various formats, from capsules to powders. - Cranberry Extract
For urinary tract health, cranberry extract enriched with proanthocyanidins (PACs) continues to be a trusted ingredient. Its agency in preventing UTIs without antibiotics makes it a staple in women’s health supplements.
Supplements for Men’s Health
Men’s supplements often focus on performance, strength, and cardiovascular health. Looking ahead to 2025, these ingredients will certainly gain traction:
- L-Citrulline
Recognized for its ability to enhance nitric oxide production, L-citrulline supports healthy blood flow and cardiovascular health. It’s particularly appealing to men interested in fitness and heart health. - Zinc and Selenium
These minerals are essential for testosterone production and prostate health. Their inclusion in multivitamins and targeted supplements ensures they remain integral to men’s health regimens. - Tongkat Ali (Eurycoma longifolia)
This herbal extract is gaining popularity for its ability to naturally support testosterone levels and improve energy and libido. - Curcumin
Curcumin’s anti-inflammatory properties make it a powerful ingredient for joint health and post-workout recovery, appealing to men who lead active lifestyles. Formulations with enhanced bioavailability, such as curcumin with black pepper extract (piperine), will be especially popular. - Coenzyme Q10 (CoQ10)
Essential for cellular energy and heart health, CoQ10 supplements are expected to see increased demand, particularly among men over 40 who are proactive about their cardiovascular health.
Supplements for the Elderly
The aging population seeks supplements to maintain vitality, cognitive function, and mobility. In 2025, these ingredients are positioned to be pivotal:
- Calcium and Vitamin K2
While calcium has long been associated with bone health, its combination with vitamin K2 ensures calcium is directed to the bones rather than soft tissues, reducing the risk of calcification and improving bone density. - NAD+ Precursors
Ingredients like nicotinamide riboside (NR) and nicotinamide mononucleotide (NMN) support healthy aging by boosting cellular energy production and protecting against oxidative stress. - Glucosamine and Chondroitin
These joint-supporting ingredients remain staples for elderly individuals looking to maintain mobility and reduce discomfort associated with osteoarthritis. - Lutein and Zeaxanthin
For vision health, these carotenoids protect against age-related macular degeneration (AMD) and improve overall eye health. As screen time remains high, even among older demographics, their importance continues to grow. - Resveratrol
Known for its anti-aging properties, resveratrol supports heart health and reduces inflammation, making it a versatile addition to supplements targeting longevity.
Emerging Trends Across Demographics
In addition to demographic-specific ingredients, several overarching trends will shape the supplement industry in 2025:
- Non-GMO and Clean Label Ingredients
Consumers across all age groups are demanding transparency and non-GMO ingredients in their supplements. At Makers Nutrition, we’re equipped to source clean-label ingredients to meet these expectations.
- Functional Gummies and Powders
Convenient and enjoyable delivery formats, such as gummies and drink powders, will dominate the market, appealing to children, busy adults, and seniors alike. Using our advanced flavor systems, we can manufacture, package, and deliver the industry’s top-selling tasty gummies and drinks that cater to all of your customers’ needs.
Why Choose Makers Nutrition as Your Supplement Manufacturer?
As a full-service contract manufacturer, Makers Nutrition is uniquely positioned to help your brand stay ahead of the curve in 2025. From sourcing premium ingredients to providing a wide array of delivery formats, we ensure your supplements meet the highest standards of quality and safety.
Our award-winning private label services offer pre-formulated options for quick turnaround, while our custom manufacturing capabilities allow you to create innovative, targeted products tailored to specific consumer needs. With a commitment to transparency, clean-label production, and 24/7 service, Makers Nutrition is your trusted partner for success in the dynamic supplement industry.
Looking ahead, 2025 promises continued growth and innovation in the supplement market. By incorporating these trending ingredients into your product line, your brand can meet the diverse health needs of children, women, men, and the elderly. Partner with Makers Nutrition to turn these insights into reality and deliver supplements that truly make a difference. Give us a call at 1-844-625-3771 today!