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The Pet Supplement Boom: Why More Brands are Investing in Pet Health

Industry by Rosemary Tambini on March 12, 2025

The Pet Supplement Boom: Why More Brands are Investing in Pet Health

The pet supplement industry is booming, and for good reason. More than ever, pet owners are prioritizing the health and longevity of their furry companions. With rising awareness of pet wellness, increased veterinary recommendations, and a surge in demand for natural and functional pet supplements, this market is experiencing rapid growth. For brands looking to enter or expand their presence in the pet supplement industry, Makers Nutrition offers unparalleled white label, private label, and custom pet supplement manufacturing services.

State of the Pet Supplement Market

According to the Business Research Company, the pet supplement market size has grown from $2.27 billion in 2024 to $2.44 billion in 2025 at a CAGR of 7.5%. Read on to learn why it is growing so quickly.

Why Are Pet Supplements Gaining Popularity?

The increased demand for pet supplements is driven by several factors, including heightened consumer awareness, the humanization of pets, and a shift toward preventive care. Let's explore some of the main reasons behind this upward trend.

1. The Humanization of Pets

Pet owners today view their pets as members of the family, treating them with the same level of care and attention they would give to human loved ones. This shift has led to increased spending on pet health, including supplements that support joint health, digestion, skin and coat health, and immunity.

2. Rising Awareness of Pet Nutrition

Many pet owners now recognize that traditional pet food alone may not provide all the essential nutrients their pets need. This has sparked a growing interest in supplements that can enhance their pets' diets and fill nutritional gaps.

3. Increased Veterinary Recommendations

More veterinarians are recommending supplements for pets to support overall wellness and manage health conditions. From glucosamine for joint support to probiotics for gut health, veterinary endorsements have fueled consumer confidence in the benefits of pet supplements.

4. Aging Pet Population

With advances in veterinary care, pets are living longer than ever before. As a result, there is a higher demand for supplements that support aging pets, particularly those that help with mobility, cognition, and immune system function.

5. Demand for Natural and Functional Ingredients

Just as consumers are seeking clean-label products for themselves, they are also looking for natural, high-quality ingredients in pet supplements. Functional ingredients like turmeric, omega-3 fatty acids, and apple cider vinegar have gained popularity for their potential health benefits in pets.

Makers Nutrition’s Private Label Pet Supplement Services

For brands looking to capitalize on the booming pet supplement industry, Makers Nutrition offers exceptional private label services. Our full-service manufacturing solutions provide everything you need to launch a premium pet supplement line, from formulation and flavoring to packaging and compliance.

Benefits of White-Label Pet Supplements:

  • Speed to Market: With a ready-to-go product line, brands can quickly enter the market without lengthy R&D processes.
  • Custom Branding: Tailor labels, packaging, and branding to reflect your company's unique identity. While we do not directly help you with advertising and marketing of your pet products, our design team prepares eye-catching labels with concise information your customers want and need to know before administering your premium supplement to their pets.
  • Quality Assurance and Regulatory Compliance: Our NSF, GMP facility ensures high-quality production and adherence to strict compliance standards. Beware, this is not the case for all pet vitamin manufacturers. They may say they go by industry standards, but that does not necessarily mean they conduct voluntary audits or guarantee they are abiding by cGMP regulatory guidelines. Remember, you are only as credible as your supplement manufacturer, so choose wisely.  

Private-Label Chews for Dogs: A Market Favorite

Chewable supplements have become a preferred format for pet owners because they are easy to administer and often resemble treats. Makers Nutrition’s private label chews for dogs offer an excellent opportunity for brands to provide high-quality, palatable supplements.

Key Benefits of Our Private Label Dog Chews:

  • Palatability: Dogs love soft chews that taste like treats, making them an easier alternative to pills or powders.
  • Convenience: Pre-measured doses ensure pet owners give the correct amount without the hassle of measuring powders or liquids.
  • Scientifically Backed Formulations: Our chews are made with high-quality ingredients known for their health benefits, such as glucosamine for joint support, probiotics for gut health, and omega fatty acids for skin and coat health.

Custom Manufacturing Pet Supplements

By providing your own custom formula, you have the freedom to choose from a variety of flavors, active ingredients, and health benefits to create a unique product tailored to your brand’s needs. You can do your own research, choose ingredients that were clinically tested and are veterinarian recommended. While we suggest starting with private label pet supplements if you are new to the game, you may be an experienced brand owner. In that case, we are the custom supplement manufacturer for you. Makers Nutrition is here to support you as you introduce new formulas to the market.

Popular Pet Supplement Categories

Makers Nutrition can help your brand manufacture a variety of pet supplements, including:

  • Joint and Mobility Support
    As pets age, they often experience joint issues such as arthritis and reduced mobility. Ingredients like glucosamine, chondroitin, and MSM (methylsulfonylmethane) are widely used in joint support supplements.
  • Digestive Health and Probiotics
    Probiotic supplements help balance gut bacteria, improving digestion and reducing gastrointestinal issues in pets. Prebiotics and fiber-rich ingredients also support digestive function.
  • Skin and Coat Health
    Omega-3 and omega-6 fatty acids, along with biotin and vitamin E, promote a healthy, shiny coat and may help alleviate dry, itchy skin.
  • Immune System Support
    Antioxidants, colostrum, and vitamins like C and E can work to strengthen the immune system and help pets stay resilient against infections.
  • Anxiety and Stress Relief
    With pet anxiety on the rise, calming supplements containing ingredients like chamomile, valerian root, and melatonin are in high demand.

Why Choose Makers Nutrition for Pet Supplement Manufacturing?

With extensive experience in pet supplement manufacturing, Makers Nutrition is the ideal partner for brands looking to succeed in the pet wellness market. Our expertise, cutting-edge facilities, and dedication to quality set us apart from other manufacturers.

Our Advantages:

  • State-of-the-Art Facility: Ingredients are tested for safety and quality, our manufacturing processes follow hygienic procedures, and our batch records must be maintained to ensure traceability. Employees must be trained in GMP procedures and strict documentation is required every step of the way. Our way of business ensures the highest standards in every way for the success of your business and safety of your customers.
  • Custom Formulations: Whether you want to launch a new product or improve an existing formula, we can tailor formulations to meet your brand’s specifications.
  • Full-Service Packaging: Choose from a variety of packaging options, including jars, pouches, and bottles, with custom labeling and design services.
  • Scalability: We can accommodate businesses of all sizes, whether you’re launching your first pet supplement or expanding an established brand.

Up, Up and Away

The pet supplement industry is flourishing, presenting an exciting opportunity for brands to meet the growing demand for high-quality pet wellness products. With Makers Nutrition’s white-label and custom services, brands can confidently enter the market with premium pet supplements, including our sought-after private-label chews for dogs.

If you're ready to make your mark in the pet health industry, contact Makers Nutrition today and let us help you create superior pet supplements that both pets and their owners will love!

Content Disclaimer

The content in the Makers Nutrition News Blog and elsewhere on this site is provided as an information resource only and is not to be used or relied on for any medical diagnostic or treatment purposes and should not be used as a substitute for diagnosis and treatment by a licensed medical professional. The information shared on this website is not a representation that any products mentioned are intended to diagnose, treat, cure, or prevent any disease, nor have these statements been evaluated by the Food and Drug Administration. If you have any illness, condition, or disease or are taking any medications, consult with your physician before adding any supplements to your nutritional regime.

Please consult your health care provider before making any health care decisions or for guidance about a specific medical condition, and appropriate course of treatment. Makers Nutrition expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever resulting from your reliance on the content or information displayed on this site. By visiting this site, you agree to these terms and conditions, which may from time to time be changed or supplemented by Makers Nutrition.

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